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The Flower Farm

We are working on developing a new community-led, regenerative, land-based enterprise – a new Flower Farm business in Digbeth.

A digital mock up of the Flower Farm Social Enterprise site, 2025.

We will create movable raised beds in the heart of the city to grow flowers which can be sold through events such as weddings, corporate partnerships, and as individual bouquets.

Utilising the model of the Growing Project and permaculture techniques, the flower farm will focus on British native wildflowers, whilst also creating important training, education and routes to employment for people in the city – particularly those in marginalised groups. The business will be environmentally sustainable, seeking to achieve B-CORP status – meeting high standards of social and environmental performance, transparency and accountability.

The Flower Farm will contribute to placemaking, adding a vibrancy to Digbeth whilst the area is in the midst of increasing regeneration and development. Our work continues to “green-sense” the post-industrial landscape of Digbeth, enhancing the local environment, making an attractive and welcoming space, and increasing biodiversity. Furthermore, the Flower Farm will allow local residents to feel a sense of responsibility and agency over outdoor space in their own neighbourhood.

Kieran and Anna at Anna’s Flower Farm in Cambridge, 2025.

Over the past year, we have developed a peer exchange relationship with Anna’s Flower Farm in Saffron Walden, Essex, who are providing expertise in the development of this initiative. In September of 2025, Jo and Keiran visited Anna’s Flower Farm on a research trip. They gained great insights into perennial plant varieties⁠, professionally cutting stems and conditioning flowers⁠ for sale, and also collected lots of seeds.⁠

Grand Union has been supported by Oglesby Charitable Trust to grow this project, to support the set up and journey to economically support itself.

The Growing Project is a transformative community programme using art making, gardening, cooking and simply being together as a way of offering support and friendship to people passing through difficult times. This work has modelled successful collaborative community growing that has been adopted by many groups and organisations across Birmingham, and informs the new Flower Farm proposal.